You Are What You Risk Is Now in Paperback

We’re delighted to share that You Are What You Risk: The New Art and Science of Navigating an Uncertain World is now available in paperback in addition to the existing hardcovere-bookdigital audiobook, and audiobook CD formats.

Interested in getting copies for your team or clients? Get in touch about bulk purchase discounts along with bonuses like a customized book club, virtual fireside chat, workshop or other interactive ways to help your organization and customers improve their risk relationships.

Learn why you take the risks you do (or don’t) and how to use these insights to seize more opportunities and avoid common pitfalls; to work better as a team; to communicate better with clients, investors, and other stakeholders; and to feel more confident making decisions amidst uncertainty.

Apply key takeaways to avoiding stereotypes in investing, recruiting, promoting, managing, and leading. 

Download the Readers Guide HERE.

Choosing You Are What You Risk as a book club selection? Email for more information about support for your book club.


“As we all deal with multiple 21st century risks… it’s important to stop and recognize that each of us defines and manages ‘risk’ differently, based on an almost unlimited number of influences. That’s what author, TED Talk star and former think tank executive Michele Wucker says in her ground-breaking new book, You Are What You Risk.” ? Forbes

“You Are What You Risk introduces a new vocabulary for talking about these threats. Everyone has a personalized “risk fingerprint” that describes what kind of risk-taker they are, shaped by their personality, upbringing, and experiences. Strengthening your “risk muscle” can help you make good decisions.  Wucker’s focus zooms in to examine personal predicaments and zooms out to global crises, analyzing how people wrestle with choices and uncertainty.” ? The Grist

“A game changer for day traders.” — Kim Ann Curtin ? author of Transforming Wall Street: A Conscious Path for a New Future

“There’s a huge need in the business world to better understand the human factors behind how we perceive and evaluate risks, and there’s no better guide than Michele Wucker. Drawing on the stories of compelling risk-takers, practical research, and proven strategies, You Are What You Risk treads essential new territory for executives who want their organizations to be innovative, creative, and industry leaders.” — Danielle Harlan, author of The New Alpha: Join the Rising Movement of Influencers and Changemakers Who Are Redefining Leadership

“The world is complex. But if we can’t be aware of all things happening everywhere all the time, can we at least have a framework for understanding what risks loom large and small in our lives, and start to think rationally – as individuals, companies, governments, and societies – about how to respond? You Are What You Risk delivers that story, that framework, and that action plan.”
  — Parag Khanna, author of Connectography and How to Run the World

“This is an important book, one that you’ll be talking about and thinking about for a long time. It’s a chance to understand how to make better choices about the lives we’re busy building.” — Seth Godin, author THE PRACTICE

“As Silicon Valley illustrates, risk attitudes and behaviors are at the heart of why organizations and economies thrive or head for disaster. In You Are What You Risk, Michele Wucker explores the dynamics behind individuals’ and companies’ relationships with risk, from personal experience to cultural values to policy ecosystems. Her original insights and practical recommendations will help readers choose healthy risk-taking over dangerous missteps in business, life, and the world.”

  — Deborah Perry Piscione, author of Secrets of Silicon Valley and The Risk Factor

“Whether you’re an investor, entrepreneur, of simply trying to forge your career strategically in any field, you’ll benefit from Michele Wucker’s innovative, clear-eyed approach to taking wise risks and navigating uncertainty. This book will help you to get from ordinary to extraordinary.” — Laura Huang, Professor of Business Administration at Harvard Business School and Author of EDGE: Turning Adversity into Advantage