Tag: strategy

I had a great conversation about The Gray Rhino with Linda Popky on her Marketing Thought Leadership podcast recently. Linda’s a marketing powerhouse, named one of Silicon Valley’s Top 100 Women of Influence and author of Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015). We talked about the importance of changing our focus from the unlikely to the highly probable events we may think are too big to impact; the three Gray Rhinos that marketers are likely to face, and why New Coke may have been the best thing that ever happened to Coca-Cola. Follow this link to listen to the Marketing Thought Leadership podcast.